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Research papers

Scoring media for ROI potential

This presentation reports on early, but very promising, research results toward an innovative media selection factor. Media Ad Xponent(SM) isolates a program's contribution to a commercial's ability to motivate incremental brand sales, above and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Leslie Wood, James Spaeth
June 1, 2008
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Citation

Wood and Spaeth (2008a, June 01). Scoring media for ROI potential. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/scoring-media-for-roi-potential